Once believed to be a thing of the past, print advertising is now a way to cut through the noise of the digital world and make a good impression on potential clients. These days, digital consumers are flooded with ads, videos, pop-ups, and promotional emails, making it hard for your online advertising to make an impression. All these things are necessary for our digital age, but you rise above the rest when you utilize both digital methods and print methods.
One way to delve into print marketing without relying on an outside vendor is to get a production printer to bring into the office environment.
Why Bring Production Print In-House?
Printing your own advertising materials has many advantages over sending your jobs out to a print shop. Not only do you retain creative control, but you can also make sure that your project stays on budget and goes out at the time you specify. Some reasons to consider adding a production printer to your office environment include:
Ensures Your Brand's Messaging and Logo Are Right
Studies have shown that some ninety percent of consumer decisions are influenced by color. Some shades can trigger powerful emotions, like happiness and excitement in the brain. Red has been shown to stimulate the mind, creating excitement and energy. Other colors, like green and blue, can be calming due to the positive association they have with nature. So, when it comes to the influence your brand has, you want to get your colors right.
Avoids Potential Delays in Production
When you send your print jobs elsewhere, you lose control of the production timeline. If the printer runs into mechanical errors, has other clients in line ahead of you or experiences staffing shortages, your final product can be delayed. Instead of depending on an outside source, you can control every aspect of printing when you get an in-house production printer. This can also end up being much cheaper in the long run than paying a print shop to do your work.
In-house production printing is a great option for any business that is looking to cut advertising costs and make advertising campaigns more effective. Contact Coeco Office Supplies today to find out more about how you can take control of your printing.